Designing a Logo

aid99196-728px-design-a-logo-step-9As a business owner, one of the most important decisions when branding your company is to create the right logo design. Whether you design it yourself or hire someone else to, it’s important that you consider some key factors when creating your design. You want to be sure that your logo not only looks good, but also conveys the right message and gives customers insight into what your business does.

While you may have great taste, logos aren’t just about looking good. You must keep customers as well as competitors in mind when creating your design. For example, if you own a landscaping company, chances are you probably don’t want to add another logo out there that features grass clip art and a name in orange. You want to design something that sticks out from the crowd but still shows customers what it is you do.

Here are some great questions to consider before you start your design process:

1. Who are you? What is your business’ mission, vision and purpose?

2. What makes you stand out? What separates you

4 Essentials to Look for In a Printer

epson-workforce-pro-wf-4630-all-in-one-printer_400-wideQuality:

When you are in the market for large format printing, skimping out on quality is not a great idea. Keep in mind that prospects place stock and value in quality; whether they consciously notice it in your marketing or signage, it will still have an effect on their decision making.

Whether you are printing banners, wall murals, vehicle wraps or any other form of large format print, you’ll want to consider the quality in both the material as well as the actual color and print. Be sure to do your research on the different materials that are available to you. It is likely that there will be a large range of materials that are available to you regardless of what it is you are printing. The environment you’ll be using the finished product will help guide you in your final decision. For example, print projects with intended outdoor use will be better suited with a more durable material, whereas indoor pieces won’t require as much versatility.

Reliability:

Not only will you want a reliable and quality material and hardware,

Creative Gift Ideas For Giving Corporate Diwali Gifts This Year

corporate_2_blk_new_yearBusiness partners, employees, and clients – your gift list gives you the shiver, doesn’t it? How to find a gift item this Diwali, which is even beyond their imagination? To make a right choice make sure you take some time and buy something creative for them instead of picking the item from the counter at the last-minute. If you are not sure what to give to them so here is a list of creative gift ideas, which you can use to give Corporate Diwali Gifts this year. All you need to do is pick any of the ideas mentioned below to put stars in the celebration of the festival.

Lakshmi Ganesh Idol: Ganesha is the God of success and Laksmi is of wealth and prosperity. Lakshmi Ganesh worship is very much famous at the time of Diwali and giving their idol is the perfect way to greet someone. This is something which is actually appreciated by the recipient and therefore you should give it a try.

Decorative Candles: Diwali is the festival of light and joys so how can you

Things To Consider Before Buying Corporate Gifts

Undoubtedly, corporate gifts are one of the essential tools of marketing, which helps in the branding and promotion. It generally gives as a mean of showing appreciation for the efforts made by its recipient for the benefit of the company. It helps to make a healthy business relationship with clients and other staff members.

However, nowadays, when the market is full of options, so, it is not easy for a person to choose the perfect gifting item for them. But, before you set your mind and look for the perfect gift for your client or employees, you should know a little bit more. Here is a list of things you should consider before purchasing corporate gifts, so, that you can make a right decision.

Determine The Right Occasion: One of the important things you should consider before buying a corporate gift is the occasion. Identifying the right occasion of giving a gift will help you to find a genuine product.

Know Your Budget: No doubt, the budget is an important factor while purchasing a corporate gift. It’s because appreciating client or employee efforts is a good thing but that doesn’t mean you spend your company fortune on

Benefits of Free Classified Ads

Of late there has been a much debate on relevance and usefulness of Free Classified Ads from the business perspective. Free classified ads are a sort of boon for small businesses who cannot afford to pump up large bucks into other forms of paid advertising.

Hands down, a classified ad is the cheapest way to spread the word about your company in order to connect with your potential audience. On the whole, below are some general benefits of using classified sites for advertising.
So, are they really useful? Yes, they are useful. But there is a catch; it depends on your requirement.

Time and Money:

While you can post your ad for free in many sites, the cost to access the popular classifieds sites which attract traffic is not costly too; in fact, it is nothing in comparison to the ROI it entails. Moreover, posting an ad is a simple process that doesn’t demand a lot of time. A simple ad copy is all you need.

Simple and Easy:

While other forms of internet marketing techniques demand a dedicated time and effort, classifieds posting is as simple and easy it can be. Preparing an ad

Five Offline Advertising Mantras for Startups

The stream of business is ever demanding. People in the marketing department of a business startup have to be on their toes to stay abreast the rapidly changing marketing trends and consumer behavior. This is to be backed up with creativity and a lot of quick-witted advertising tactics. Amongst a number of challenges a startup faces, competition from established counterparts and other new players entering the market can pose a threat. Therefore, it becomes imperative for a startup to be more considerate towards its marketing and advertising techniques.

A decent online marketing strategy is essential for a brand to get noticed. However, digital marketing is not the only way to muster customer attention. There are potent offline advertising strategies that give better brand recognition and consumer response. If you haven’t considered taking up offline marketing, give a boost to your startup with the following five mantras:

1. Outdoor Advertising – Outdoor advertising is fundamentally meant to publicize your business. There are a number of touch points using which you can expose your business to the public such as billboards, taxis and business vehicles, exteriors of buses, etc. Out of these, putting billboards on high traffic areas

Why Writing a Great Creative Brief Is So Important When Hiring a Videographer

Interested in putting the power of video to work on behalf of your business or organization? You’re definitely not alone. Video has become one of the most powerful tools available, particularly for use online. YouTube has grown to become the second largest search engine in the world, and it only serves up video content. Videos are used everywhere online, from Facebook to blog posts, too. That makes it an ideal solution for your marketing and educational needs. However, before you jump right in, it is crucial that you know how to write a creative brief prior to hiring a videographer.

How to Write a Great Creative Brief for a Videographer

If you’ll be hiring a videographer, you need to ensure that you are able to accurately convey your goals. This is done with what’s called a “creative brief”. Really, it’s nothing more than a short synopsis of the video, your goals and objectives. Let’s touch on the most important elements.

• Background- In this section, you’ll detail the “bigger picture”, including challenges that you might be facing in the market, upcoming events or occurrences with your business that bear on the video and the like. Think of

5 Reasons It Makes Sense to Hire Out Your Health Care Advertising

The modern-day medical field has certainly come a long way from the days of the buggy and cart and doctors conducting home visits. With the advances in technology and the surge in the population, it has become crucial to a business to engage in health care advertising to stay relevant and successful. Unfortunately, it can be quite difficult for a health professional to stay on top of both his medical practice as well as the marketing realm of his business. Thankfully, there are some great marketing firms that specialize in health care branding. When you evaluate the reasons for hiring a professional company, you realize that it can be easier to outsource.

Time

The old expression, “Time is money, and money is time,” still holds true in today’s fast-paced world. A successful marketing campaign requires both experience, connections and most importantly, time. From mailers, to social media, to online ads, you have to dedicate a significant amount of resources to building a successful brand. Most medical professionals are focused on patient care and have little time to devote to advertising. A company who is dedicated to marketing is generally able to spend the time required.

3 Types of Point of Purchase Display Units

With such a variety of point of purchase (POP) displays available to the retailer it can be difficult to identify the most appropriate choice. Popular options include counter displays, literature displays, brochure holders, pallet displays and floor displays. Also, many of the display choices are split between the temporary and permanent units. Here are three of the major types of point of purchase display units:

Temporary

Most of the temporary displays used in the stores are intended to last for one or two months and manufactured in a low-cost material, such as corrugated cardboard. The temporary displays are great for market testing, seasonal products, or product introductions. But, it is best to avoid using these displays for higher-ticket items because they aren’t the strongest option out there. The use of screen-printed graphics or similar is very cost-effective and having the displays shipped semi-constructed can help to save a lot of time and effort. Plus, the cardboard material is perfect to recycle in the future once it is no longer needed.

Semi-permanent

The semi-permanent display is practical for the retailer that wants something a little sturdier and can last for a period of up to one year.

How To Promote Your Business In Today’s Economy

Marketing a business is undoubtedly one of the most daunting tasks for any new entrepreneur. It’s one thing is to establish a business, but it is another thing to promote it. There are so many businesses, created by passionate people, that eventually collapse due to one reason – a lack of sales.

The purpose of any business is to sell something; either tangible or intangible. Tangible products are your tradition retail type of stores. Intangible products tend to be more service oriented. It is possible to have a combination business (such as painting; carpet installers, etc.). However, every entrepreneur is faced with the same problem of making their business known to the public in order to attract as many customers as possible.

There are many ways of promoting a business. The way you promote your business will basically depend on the type of industry your business belongs to. What works perfectly well for one business may not work for another type of business. Therefore, discretion is advised in adopting any of the steps listed below in promoting your own business:

1. Create a Website: Setting up a website is the surest way to make your

Free Classifieds: Some Basic Tips and Advices

Online classified ads are the one of the best ways of promoting your products and services. It is simple, cost effective and also risk free and that is why most people flock these websites for their promotion. Though, all you have to do is craft your ad and post it in the relevant category; it is very difficult to distinguish your ad from the thousands of similar ads getting posted on the same platform. If you do the same job mindlessly, soon it becomes incredibly frustrating and time consuming posting ads that rarely give you a proper traction. Read on for some basic tips and tricks that can bring you results:

As the ads are posted based on categories, you are often surrounded by ads offering similar services. A headline is the only way you can distinguish yourself from the crowd. An effective headline usually consists of cleverly crafted content with relevant keywords that can make users easy to find your ads.

Our criterion here is to improve the quality of our postings and spending less time doing so. Make a list of quality sites which generate lot of quality traffic and seem to have a

Investing In Quality Advertising Materials

Increasing sales revenue can be all but impossible for retailers and other businesses that lack the best resources. The right banner, display or free standing sign can go a long way towards generating customer interest. Being able to bring specific products, goods and merchandise to the attention of customers effectively and successfully can be far more challenging for those who lack the right resources.

Marking products within a retail environment may not always be a straightforward proposition. With so many different items that may warrant interest, customers can easily begin to feel overwhelmed. Creating a more prominent display will ensure that new products are more easily noticed or efforts to sell specific items are able to be met with greater success.

Retailers, merchants and other business owners who choose to overlook promotional materials in an effort to curb operational expenses could be making a very costly mistake. Enticing customers to make additional purchases once they have entered a store or sales floor can result in a considerable boost in sales revenue. Acquiring signs, displays and other materials may produce a considerable return of investment.

Designing a storefront layout that will be more effective or creating a more

3 Signs That Your Business Marketing Strategy Needs An Update

Businesses today face fierce competition locally and abroad. The need to stay ahead of the competition has never been so crucial. Often times the difference between success and failure is who reached the customer first. Penetrating into new markets is no easy task and takes years of dedicated resources. Marketing consultants who are experience and pride themselves on helping their clients succeed, often have the expertise and resources to guide floundering businesses into more competent marketing strategies. How can you tell if your business marketing strategy needs an update? Here are 3 signs to look for:

1. You are no longer in control of your branding image

Branding yourself accurately and intentionally is one of the crucial components needed for a successful business to reach its intended markets. Being in control of a brand takes dedicated attention and a strategy that keeps the fundamental mission of the company locked together with the brand in a way that keeps both revitalizing the other. However, sometimes due to competition or changes in the demographics of a market, a brand can begin to lose its impact. It is at these times that the impression of a brand is no

5 Common Mistakes To Avoid The First Time You Hire An Advertising Agency

Most successful businesses today realize the importance of properly marketing their products and services to the right customer base. In today’s global markets, and with businesses finding increasing competition, companies realize that specializing and maximizing the exposure to their niche markets is the way to truly thrive in such a competitive climate. Having the expertise and executing competent and effective marketing campaigns is a job all in itself. For this reason, many outsource this important job to qualified advertising companies. How should you go about choosing the best agency for your company? Here are 5 common mistakes to avoid the first time you hire an advertising agency.

1. Having undefined objectives

In order for an advertising agency to met or exceed the objectives put before them, they must first be clearly defined. Goals must be thoroughly described; the expected outcomes must be able to be measured and agreed upon before hand. This first step is crucial to setting the tone for the overall campaign. A breakdown in communication at this point results in a directionless campaign that may not gain momentum.

2. Not having a timeline for a scope of work agreement

As with any goals,

Importance Of Corporate Gifts

Undoubtedly, if you want to achieve success in your business, you should always treat your employees faithfully as you want them to care for your best patron. This is because employees are the company’s greatest assets, which no company wants to lose. Therefore, you should always take care of their needs and make them happy and satisfied with your offered working environment. For this, no option is better than the Corporate Gifts. It is the perfect way to say thanks to your employee to give their time, effort in the growth of your business. Check out the most common benefits of corporate gifts in the growth of your business.

Helps In Building Trustworthy Relationships: Corporate Gifts are important because they help you to make a healthy and trustworthy relationship between you and your employee. It motivates them to work hard and give their 100% to your company growth. All in all, it is a good way to give back to your employee for their hard work, honesty and time they spend for your business.

Improve Company Morale: Undoubtedly, Corporate Gifts helps to increase the credibility of your company among your clients. It is a convenient way to let

4 Countertop Display Tips You Should Put Into Consideration

According to marketing experts, the way that you present your products has a great impact on how people respond to them. To have an easy time here are tips on how to have a perfect countertop display that will provoke people to buy from you:

Be cautious of the products that you display

It’s good to note that not all products can sell on countertop displays. For you to make sales you need to display pretty and useful products. Experts have also been able to show that seasonal products that people know that they will be out of the market after a short time do well on the countertop displays. It’s also recommended that you display products that people tend to buy on impulse. Some of these include snacks, shoes, and others.

Use the right display method

Different products do well using different display methods. For example, jewelry does well when displayed on a countertop spinner while plastic products do well when placed on cardboard display units. You can place these units on top of the counter or shelf. Placing the wrong item on the wrong display counter will result in no sales. You

How to Get Reliable and Top-Quality Screen Printing Services

Whether you’re looking for someone to help you create uniforms for your employees or freebies and other promotional items for your customers, you should consider hiring a company that offers screen printing services. Screen printing provides a number of benefits. Not only is it relatively less expensive than other printing methods, it is versatile as well. It can be applied to almost anything: on shirts, bags, and even tarpaulins.

Finding a Screen Printer
If you want your employees’ uniforms or your promotional materials to turn out exactly how you want them to, make sure that you choose the right printing company. By making the right choice, not only can you get quality services, you can enjoy great value for your money, as well. Here are some pointers to help you find the printers to hire.

Tip No 1: Ask for recommendations
If this is your first time enlisting the services of a company that provides screen printed work wear and promotional materials, what you should do is ask your friends, colleagues, or even relatives for recommendations. Asking for referrals is better than calling a random printing company. After all, it is very unlikely that someone you trust will

How Promotional Gifts Help To Boost Your Marketing Campaign

Needless to say, marketing will help you to shine out among the clients. Therefore, every businessman gives special attention on advertising or promotion. However, without making a strategy you are not able to get the results to what you are looking for in your business. You can promote your business in a number of ways, either online or offline. The techniques of both marketing are different, but the one which is more popular nowadays in the corporate world is giving promotional gifts to the customers. It will help to boost marketing campaign in all the manners and encourage more and more people to get connected with you. Before you invest in promotional gifts take a look below.

Cost-Effective Method: Pen, Decorative Candle, Mug, T-shirt, Laptop Sleeve etc. anything you can choose to use as a promotional gift item. All these items can be easily available in the market at a reasonable price and therefore, it is a cost-effective method of marketing than any other way of advertising. You can put the logo of your company on the gift item smartly and when it goes to different people, it will do the rest.

Helps In Social Sharing Offline Too:

Creating the Scene: Business Opportunities for Designers in Advertising

Designers should be able to create new opportunities for themselves – beyond the homes, hotels, department stores, malls, offices, and other usual clients that they encounter. And one such field they can take advantage of is the rise of below the line advertising.

Compared to above the line that focuses on multi-media campaigns (spanning television commercials, radio ads, out of home placements, and digital), below the line advertising is all about reaching out to the market through several touch points. This is about making the brand interact directly with its current and potential users wherever they are. With the designers’ know how in presenting such as employing 3D software rendering to provide real life simulation of what will happen, being in the thick of the action of below the line advertising is a great new feather on their caps to further push their business to new heights.

Here are some tactics wherein designers and contractors alike can get into the below the line advertising industry:

Events Management

Launching products has got to be one of the most effective ways to create so much buzz about brands with something new to offer the market. It can be

5 Tips To Consider When Designing Your Signboard

Contrary to what you have been thinking, you don’t need to be a creative genius for you to design a signboard that effectively passes the message or feeling. All you need to do is to observe a number of tips and you will effectively pass your message. To help you out here are the tips that you should consider:

Get the people’s attention

The main reason you are designing the signboard is because you want to pass a message and there is no way that you will pass the message if you don’t get the attention of the people that you are targeting. You should avoid using a regular design that nobody will remember. You should consider the size of sign board and its location. As rule of thumb, the board should be of the right size for everyone to remember it. It also should be strategically located to get the people’s attention.

Pay attention to the lifetime of the board

Different boards are used for a given time. The duration should inform you on the right material that you should use in designing it. If you are going to use it for only a short