As a business owner, one of the most important decisions when branding your company is to create the right logo design. Whether you design it yourself or hire someone else to, it’s important that you consider some key factors when creating your design. You want to be sure that your logo not only looks good, but also conveys the right message and gives customers insight into what your business does.
While you may have great taste, logos aren’t just about looking good. You must keep customers as well as competitors in mind when creating your design. For example, if you own a landscaping company, chances are you probably don’t want to add another logo out there that features grass clip art and a name in orange. You want to design something that sticks out from the crowd but still shows customers what it is you do.
Here are some great questions to consider before you start your design process:
1. Who are you? What is your business’ mission, vision and purpose?
2. What makes you stand out? What separates you