Things To Consider Before Buying Corporate Gifts

Undoubtedly, corporate gifts are one of the essential tools of marketing, which helps in the branding and promotion. It generally gives as a mean of showing appreciation for the efforts made by its recipient for the benefit of the company. It helps to make a healthy business relationship with clients and other staff members.

However, nowadays, when the market is full of options, so, it is not easy for a person to choose the perfect gifting item for them. But, before you set your mind and look for the perfect gift for your client or employees, you should know a little bit more. Here is a list of things you should consider before purchasing corporate gifts, so, that you can make a right decision.

Determine The Right Occasion: One of the important things you should consider before buying a corporate gift is the occasion. Identifying the right occasion of giving a gift will help you to find a genuine product.

Know Your Budget: No doubt, the budget is an important factor while purchasing a corporate gift. It’s because appreciating client or employee efforts is a good thing but that doesn’t mean you spend your company fortune on it. So, it’s good to make a budget and then pick the gift item accordingly, which easily fit into your budget.

Attach A Handwritten Note: A handwritten note with your corporate gifts will do wonders. It gives a personalized touch to your gift, and its recipient understands what you value for them.

Check Corporate Polices: An important thing you need to consider before purchasing a corporate gift is go through the business gift policy of your client. It’s because every company has its own guiding principles, which you have to follow, so, it’s good to check it otherwise, your recipient has to return your gift if it is not fixed in their course of action.

Go For Quality: You have to understand the fact that Corporate Gift not only helps in promotion but also in the branding of your company. It makes a good or a bad impression of your business on your client’s mind, so, you should buy a quality product for your customer or employee, so, that they can be thankful for it. For this, you have to think creatively, so, that you can buy a quality gift without even breaking the budget.

Spend On Packing: Needless to say, you should give proper attention on its wrapping as you give on its purchasing. It’s because if the wrapping of your gift is attractive, then the recipient gets more excited to unwrap the present. So, you should spend a little bit on its packing.

Benefits of Free Classified Ads

Of late there has been a much debate on relevance and usefulness of Free Classified Ads from the business perspective. Free classified ads are a sort of boon for small businesses who cannot afford to pump up large bucks into other forms of paid advertising.

Hands down, a classified ad is the cheapest way to spread the word about your company in order to connect with your potential audience. On the whole, below are some general benefits of using classified sites for advertising.
So, are they really useful? Yes, they are useful. But there is a catch; it depends on your requirement.

Time and Money:

While you can post your ad for free in many sites, the cost to access the popular classifieds sites which attract traffic is not costly too; in fact, it is nothing in comparison to the ROI it entails. Moreover, posting an ad is a simple process that doesn’t demand a lot of time. A simple ad copy is all you need.

Simple and Easy:

While other forms of internet marketing techniques demand a dedicated time and effort, classifieds posting is as simple and easy it can be. Preparing an ad and posting it could be a manual job,but there are sites which automates this process for you; Some of them even help you in preparing a better ad copy specific to each type of posting.

Reachability:

Targeting a good number of sites carefully selected depending on the context of the service, an online business can enjoy a tremendous reachability through classifieds. True that you need a good quality of sites to achieve that, as we have discussed before, access to such sites is cheap too.

High Return on investment:

Not only because it is very affordable but also due to its inherent nature of getting the word out a quality pace, Classified ads offer one of highest return on investment among other internet marketing strategies.

As we have said at the start of this post, though Classified ads seem like the best choice among all its counterparts, but it depends on the requirement of the user. While each method has its own set of positives and negatives and is suitable for particular type of strategy,we can say that Classified ads are the safest possible option to get a considerable exposure.

Most people who visit a classified site are search of the services, so as a service provider it is the best place to feature your advert. All you have to do is choose a good site that attract a lot of traffic and write an attractive ad copy.

 

Five Offline Advertising Mantras for Startups

The stream of business is ever demanding. People in the marketing department of a business startup have to be on their toes to stay abreast the rapidly changing marketing trends and consumer behavior. This is to be backed up with creativity and a lot of quick-witted advertising tactics. Amongst a number of challenges a startup faces, competition from established counterparts and other new players entering the market can pose a threat. Therefore, it becomes imperative for a startup to be more considerate towards its marketing and advertising techniques.

A decent online marketing strategy is essential for a brand to get noticed. However, digital marketing is not the only way to muster customer attention. There are potent offline advertising strategies that give better brand recognition and consumer response. If you haven’t considered taking up offline marketing, give a boost to your startup with the following five mantras:

1. Outdoor Advertising – Outdoor advertising is fundamentally meant to publicize your business. There are a number of touch points using which you can expose your business to the public such as billboards, taxis and business vehicles, exteriors of buses, etc. Out of these, putting billboards on high traffic areas of a city is a significant way to catch attention. Digital billboards score even more on the attention meter. While attaining billboard space is not easy and reasonable but it is worth it given the kind of brand exposure it gives. Roam around your city and you will find McDonald’s, Subway, Pepsi and adverts of telecom companies gleaming on the billboards.

2. Flyers, pamphlets & catalogues – These seem to be quite old adverts. However, they do get results. The thing to be taken care with them is not to miss out on the creativity. Rather, try putting in some exceptional creativity on these print materials. Flyers should be in the form of informative info-graphics to catch the readers’ attention seamlessly. Some marketing gurus underrate this form of advertising in this internet-age, but remember; there are people who happily welcome and read “glossy papers” (what flyers and pamphlets are colloquially called). Flyers, pamphlets and catalogues have a unique audience of their own and they don’t much bother the expense sheet. Cosmetic giants like Lakme and Oriflame utilize this form of advertising and benefit from it.

3. Trade Shows – Participation in trade shows is another potential way to enhance brand recognition and creating leads. Trade shows offer a great platform to display your product range, target a specific stratum of audience, sell the products and create leads within few days. Discounts and free samples offered while the trade show is on will make people flock towards your brand. Trade shows are also a great way to boost a business via word of mouth since happy customers captured on a trade show are bound to talk about the brand / product with others in their social network.

4. Paper cup advertising – Paper cup advertising surmounts many other offline advertising techniques. Probably, this is the only form of offline advertisement technique which offers undivided brand exposure. While other offline and even online ads have considerable chances of getting unnoticed, this form of advertisement promises high engagement of the targeted audience. A paper cup can be used to get an ad printed on it. This may include a company’s logo, contact number, website address, a crisp punch line, a call to action sometimes accompanied with a discount coupon code for a product or service, etc. An easy to carry cup becomes an effective ad on the go since it accommodates nub of the message a company intends to convey.

Why paper cup advertising promises undivided user engagement?

Paper cups are a common sight in corporate offices, eateries, school and college canteens, small food joints, etc. At every place these cups are used, people are bound to spend time while consuming their beverages or maybe even wa