With such a variety of point of purchase (POP) displays available to the retailer it can be difficult to identify the most appropriate choice. Popular options include counter displays, literature displays, brochure holders, pallet displays and floor displays. Also, many of the display choices are split between the temporary and permanent units. Here are three of the major types of point of purchase display units:
Most of the temporary displays used in the stores are intended to last for one or two months and manufactured in a low-cost material, such as corrugated cardboard. The temporary displays are great for market testing, seasonal products, or product introductions. But, it is best to avoid using these displays for higher-ticket items because they aren’t the strongest option out there. The use of screen-printed graphics or similar is very cost-effective and having the displays shipped semi-constructed can help to save a lot of time and effort. Plus, the cardboard material is perfect to recycle in the future once it is no longer needed.
The semi-permanent display is practical for the retailer that wants something a little sturdier and can last for a period of up to one year. This type of display unit is made in a variety of materials, such as wood, metal, glass, durable cardboard, co-polyester and acrylic. Most of these displays can feature a brand identifier or logo printed on the outside. Sometimes, this display can have a dual purpose and accept more than one type of product, which helps to save costs and takes up less space in store. Plus, the high-quality build of the semi-permanent display means it is fit to accept all types of products, including the high ticket items.
The permanent display is built to last for three or more years and the type of unit with the highest maintenance and upfront costs. Many of these units are built to appear much like a kiosk or a separate area within a large store. This display unit is a lot less common in the retail environment, but when used, it is often placed near the checkout or elsewhere in store that may seem appropriate. In view of the high costs, these display units are built with the best quality materials like wood, metal, plastic and glass. Also, because of the higher upfront costs it is important to carefully choose the right size and shape of the display to make sure it fully complements the store layout.