When you are in the market for large format printing, skimping out on quality is not a great idea. Keep in mind that prospects place stock and value in quality; whether they consciously notice it in your marketing or signage, it will still have an effect on their decision making.
Whether you are printing banners, wall murals, vehicle wraps or any other form of large format print, you’ll want to consider the quality in both the material as well as the actual color and print. Be sure to do your research on the different materials that are available to you. It is likely that there will be a large range of materials that are available to you regardless of what it is you are printing. The environment you’ll be using the finished product will help guide you in your final decision. For example, print projects with intended outdoor use will be better suited with a more durable material, whereas indoor pieces won’t require as much versatility.
Not only will you want a reliable and quality material and hardware, but you will also want to work with an establishment that is reliable. If you have a hard time getting a hold of the printer you are considering or if they are slow to respond to your questions or inquiries, you may want to switch gears and consider alternative resources. Many print projects end up having a specific deadline and getting started with a company that is extremely responsive to your needs will help ensure a speedy and streamlined process.
If the printer is asking you a lot of questions about your project, this is a good sign. A reliable printer will always have an interest in what your print is being used for, the environment of use, specs, etc. These types of questions should give you a sense of comfort that you’re in the right hands. Taking an interest in your project typically means that they are committed to delivering a top-quality finished product that exceeds your expectations.
This can often times be the hardest thing to find in a quality printer. It seems more often than not, if you find great pricing, you’re sacrificing quality and reliability or vice versa. When you find a printer that you can rely on with quality work at a price that simply can’t be beat, you’ll know you have found the right place for all of your future print projects.
Choose a printer that prides itself in their quality materials, while delivering the most attractive and unbeatable prices. The finished product should be their top priority.
Typically, when you find a company who demonstrates professionalism in your first interaction, it is a telling sign of the future of your professional relationship. If you are impressed with your first interactions with your printer prospect, you will typically find that the rest of the details tend to fall into place. If you run into situations where you are questioning the professionalism of the company you are working with, it is probably a good time to consider a new partner. Ensure that you are working with a company who places just as much importance on the quality of your finished print project as you do.