There’s been a paradigm shift in the way dinner is served in America, and it’s taking the country by storm. By the box, would be a more apt description, because the new billion-dollar baby is the booming meal delivery service. In many ways, the service feels familiar, because you’re reminded of the box boy who would bag your groceries, stack them in a box and take them to your car, or in some communities, deliver them to your door. So, there’s nothing novel about having your groceries brought to your door. In a box. The twist, and it’s a convenient one, is that the box contains all the ingredients for a meal, usually for two or four people. And because you subscribe to the service, you’ll receive a box of meal prep ingredients each week. Right down to the herbs and spices to make the dish as authentic as possible. Hello Fresh is one of the leaders in this growing field. They offer prepare-at-home meal delivery service and ship the ingredients fresh to your door so you can turn out gourmet meals in less time than it would take you to source the exotic spices from your local specialty market.
We know that food waste is a big problem in America. It’s estimated that as much as $40 million worth of food is thrown away each year. Subscribing to a delivery service that sends you the exact amount of food you need to feed you and your guests saves food, and saves you money. You become proficient at preparing dishes you have only glanced at on a menu in no time, and farmers and other food producers grow their businesses and save their farms. The ingredients are always fresh and healthy, you get the menu card with the recipe that’s easy to follow, and you can use Groupon to save money on your meals.
The marketing has been brilliant, but there would be no growth if the service didn’t fill a need and serve it well. Hello Fresh is doing that with lots of positive feedback from clients who relish having a tasty meal they can easily prepare from ingredients shipped in a box. They send you enough ingredients to make three meals for two people. You can put your subscription on hold, start it up again when you’re ready and they offer meals tailored to your lifestyle. If you decide to check out this service, be sure to go to Groupon. You can save as much as $40 off and qualify for free shipping.