As a business owner, one of the most important decisions when branding your company is to create the right logo design. Whether you design it yourself or hire someone else to, it’s important that you consider some key factors when creating your design. You want to be sure that your logo not only looks good, but also conveys the right message and gives customers insight into what your business does.
While you may have great taste, logos aren’t just about looking good. You must keep customers as well as competitors in mind when creating your design. For example, if you own a landscaping company, chances are you probably don’t want to add another logo out there that features grass clip art and a name in orange. You want to design something that sticks out from the crowd but still shows customers what it is you do.
Here are some great questions to consider before you start your design process:
1. Who are you? What is your business’ mission, vision and purpose?
2. What makes you stand out? What separates you from your competition?
3. Who is your target audience? Where is your target audience located?
4. What do you do? What products and services are you delivering
Once you have answered these questions, simplify your answers. For example, if you offer lawn mowing, tree trimming, weed prevention, etc., you can simplify this to lawn care services. Be sure to take the most important elements and focus on those. Logos are small and need to be able to convey a general understanding in a simple format. Having too many elements and busy design can overwhelm customers, often leading them to your competition.
Get feedback from your friends and family or even outsiders. Coming up with multiple design options and asking for others opinions is a great way to get an idea of how customers will respond. It’s best to think from the customers’ point of view to get a better understanding of what will work best for your business.
Something else you may want to consider is color studies. There is a large amount of research that has been conducted on how certain colors influence people’s reactions. If you consider some of the most popular fast food restaurants you’ll notice many of their logos have red and yellow in them because these colors are known to cause hunger and a sense of energy and happiness. A simple web search can give you an idea of what colors are best for the message you are trying to convey.
Be sure to consider the factors we talked about when creating your logo. Remember to keep it simple and clear and you’ll be on your way to a great design!